In the ever-evolving landscape of the film industry, Lionsgate's President of International, Helen Lee-Kim, stands as a beacon of expertise and resilience. With a 22-year veteran's perspective, she navigates the complex waters of international sales, offering a unique insight into the current state of the market.
Navigating Complexity
Lee-Kim candidly acknowledges the challenges of the industry, describing the present as "complicated" and "getting more complex." Shifting audience habits, troubled international markets, and the looming presence of AI are all factors that contribute to this complexity. However, amidst these challenges, she remains optimistic, highlighting the enduring appeal of the movie theater experience.
"The good news is, people are still going to the movies. It's a vibrant, bubbling atmosphere when you step into a theater," she observes. This positive outlook is a testament to her ability to find opportunities even in the most difficult times.
The Power of Domestic Strength
Lionsgate's robust domestic operation sets it apart, and Lee-Kim understands the value of this strength. "When you look at who consistently delivers those big, franchise-event movies that gross over $300M, it's Lionsgate," she notes. The success of films like "The Housemaid," which grossed $400M globally, with a significant portion coming from international markets, underscores the importance of this domestic foundation.
Pre-Selling in Cannes
At the Cannes Market, Lee-Kim and her team are busy pre-selling two highly anticipated projects: the reboot of "The Blair Witch Project" and the sequel to "The Housemaid." The latter, "The Housemaid's Secret," promises a bigger budget and an expanded world, with a story that takes place in a New York penthouse and an upstate residence. This expansion is a testament to the franchise's growing popularity and the studio's commitment to delivering more unexpected and twisty stories.
A Diverse Slate of Projects
Lionsgate's development and production slate is diverse and exciting. From the highly anticipated "Dirty Dancing" sequel, which has undergone script changes with the help of "Hunger Games" producer Nina Jacobson, to the revival of "American Psycho," the studio is leaving no stone unturned. Additionally, Lee-Kim teases the potential for a "Michael" sequel, with talks currently underway.
Embracing Foreign-Language Titles
In an industry that often favors English-language productions, Lionsgate's willingness to pivot towards foreign-language titles and build relationships with foreign filmmakers is a notable point of difference. Lee-Kim emphasizes the importance of keeping their "entrepreneurial muscles flexed," allowing them to discover gems like "Sisu" by Jalmari Helander and forge relationships with talented filmmakers like Kenji Tanigaki, director and fight choreographer of "The Furious."
Conclusion
Despite the challenges, Lee-Kim's passion and enthusiasm for the industry are infectious. Her ability to find the fun in a tough business is a testament to her resilience and expertise. As she navigates the complex landscape of international sales, she remains a key player in Lionsgate's continued success, ensuring that the studio remains at the forefront of the industry.
